The LandTrust for Central North Carolina has announced that after an almost year-long rebranding effort the organization is now known as Three Rivers Land Trust.

The organization has a new logo and a new name, but retains the same commitment to local conservation. The formal announcement of the name change was made on Aug. 18 at the organization’s annual RiverDance fundraiser in downtown Salisbury.

Celebrating its heritage of Piedmont waterways, the new name is in reference to the Yadkin-Pee Dee, the Uwharrie and the Rocky rivers. Each of the 10 counties in the organization’s service region touches at least one of these rivers.

Three Rivers Land Trust has the same primary mission and functions as The LandTrust for Central North Carolina: to conserve important natural areas, family farms, historic places and rural landscapes in Central North Carolina and to reconnect people to local conservation.

The organization will still be housed in Salisbury.

“We are so excited about this next phase of growth for the Land Trust,” Executive Director Travis Morehead said.

“We felt we needed to shorten the name and to make it more readily identifiable to the region where we do our conservation work,” he added. “Three Rivers Land Trust gets at the heart of what we do — conserving land in important watersheds located throughout our region and making our rivers more publicly accessible.”

Three Rivers Land Trust will also be pre-selling DOT personalized license plates with the new name and logo. Visit www.threeriverslandtrust.org or call 704-647-0302.