The Stanly News and Press (Albemarle, NC)

Community News Network

July 10, 2013

Home appliances designed for millennials

Millennials, the generation that grew up on ramen noodles and Vitaminwater, now have a major appliance line designed for them by a fellow millennial. On June 26, GE released photos and tweeted links to its new Artistry series of five affordably priced kitchen appliances created by Tomas DeLuna, a 27-year-old GE industrial designer.

"We looked at the demographic data and found there was a great opportunity to create a line of products to appeal to this untapped market," DeLuna says. "I sketched the refrigerator on a napkin about 18 months ago." Still a renter, the newlywed says he is looking forward to homeownership, and to buying the Artistry model as his first fridge.

The products are targeted toward first-time millennial home buyers, some of the 80 million Americans born after 1980 who are now investing in real estate. GE hopes that Artistry's design, price and energy efficiency will click with the sensibilities of younger consumers.

"This is a really smart introduction by GE because the 24- to 34-years are starting to nest," says Jeff Fromm, co-author of just-published book "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever." "Millennials also love to be involved with co-creating a product, so it was brilliant to [have] one of their own design it."

Fromm says research shows that millennials have $200 billion worth of buying power and roughly 21 percent of the consumer discretionary dollars. He says efforts by companies such as GE, Ford and Live Nation Entertainment to connect with millennials and their spending trends represent just the beginning of how this generation will influence product design.

The Artistry bottom-freezer refrigerator, gas range, electric range, dishwasher and over-the-range microwave have clean lines and basic features. "If you put yourself into the mind of a consumer buying their first home, most don't have a budget to redo all the cabinetry, but they want nice appliances with simple features," DeLuna says. "These products are meant to be very affordable."

Text Only
Community News Network
  • Why do wolves howl?

    Of all the myths that dog the wolf, none is more widely accepted than the idea that wolves howl at the moon. Images of wolves with their heads upturned, singing at the night sky, are as unquestioned as a goldfish's three-second memory or a dog's color-blindness (both also myths).

    April 18, 2014

  • Biggest student loan profits come from grad students

    This week, the Congressional Budget Office projected that the federal government would earn roughly $127 billion from student lending during the next 10 years.

    April 18, 2014

  • quake.jpg Pennsylvania won’t take action following Ohio ruling on quakes, fracking

    Pennsylvania officials plan no action despite new Ohio rules on drilling that affect a seismically active area near the state line.

    April 18, 2014 1 Photo

  • Raw oysters spike U.S. rise in bacterial infections, CDC reports

    Raw oysters, so good with hot sauce, increasingly can carry something even more unsettling to the stomach: A bacteria linked to vomiting, diarrhea and pain.

    April 17, 2014

  • To sleep well, you may need to adjust what you eat and when

    Sleep.  Oh, to sleep.  A good night's sleep is often a struggle for more than half of American adults.  And for occasional insomnia, there are good reasons to avoid using medications, whether over-the-counter or prescription.

    April 16, 2014

  • Doctors to rate cost effectiveness of expensive cancer drugs

    The world's largest organization of cancer doctors plans to rate the cost effectiveness of expensive oncology drugs, and will urge physicians to use the ratings to discuss the costs with their patients.

    April 16, 2014

  • Allergies are the real midlife crisis

    One of the biggest mysteries is why the disease comes and goes, and then comes and goes again. People tend to experience intense allergies between the ages of 5 and 16, then get a couple of decades off before the symptoms return in the 30s, only to diminish around retirement age.

    April 15, 2014

  • treadmill-very-fast.jpg Tax deduction for a gym membership?

    April marks another tax season when millions of Americans will deduct expenses related to home ownership, children and education from their annual tax bill. These deductions exist because of their perceived value to society; they encourage behaviors that keep the wheels of the economy turning. So why shouldn't the tax code be revised to reward preventive health?

    April 15, 2014 1 Photo

  • Google acquires drone maker Titan Aerospace to spread Internet

    Google is adding drones to its fleets of robots and driverless cars.
    The Internet search company said it acquired Titan Aerospace, the maker of high-altitude, solar-powered satellites that provides customer access to data services around the world. Terms of the deal weren't disclosed.

    April 14, 2014

  • 25801486.jpg VIDEO: Northern California bus crash kills 10

    At least nine people died in Northern California on Thursday night, in an accident involving a bus, a car and FedEx truck. The bus was filled with high school students from Southern California who were on their way to visit a college campus.

    April 11, 2014 1 Photo

Graduation Salutes
Seasonal Content