The Stanly News and Press (Albemarle, NC)

Features

November 5, 2013

LONDON - 5 historical pioneers of social media: Martin Luther invented the listicle

Tuesday, November 5, 2013 — Before PSY blew up YouTube, before @Horse_ebooks became a Twitter superstar, even before the world discovered LOLcats, there was the apostle Paul - early Christian missionary, eventual saint and, it turns out, a pioneer of viral media.

Today, we think of social media as a uniquely modern, uniquely digital phenomenon, one that only took off in the last decade - really in just the last five years. In fact, today's bloggers and tweeters are heirs to a surprisingly deep and rich tradition that began with the Romans 2,000 years ago, helped cause the split within the Catholic Church, aided the U.S. fight for independence, and prepared the way for the French Revolution.

Put down the iPad, my children, and gather round. Here are five historical pioneers of social media - figures who went viral long before the Internet.

1. The Apostle Paul

Paul of Tarsus was the most adroit user of the Roman social-media system, harnessing it to amass followers and bind together the scattered communities of the early Christian church, and promote his ideas on how the church should develop. Written on papyrus rolls in the 1st century AD, his open letters - or epistles, as we now know them in their New Testament form - were addressed to specific churches (the Book of Romans is a letter to the church in Rome, for example, and Corinthians is a letter to the church in Corinth) but were clearly intended for wider distribution, like a Tumblr post sent out into the world to be blogged and reblogged. Initially, church leaders would read them out to the members of their congregation. But Paul also expected recipient churches to copy and share his letters with other churches nearby. As he wrote in his letter to the Colossians: "After this letter has been read to you, see that it is also read in the church of the Laodiceans and that you in turn read the letter from Laodicea." Copies of the letters rippled across Paul's network of churches, so that they each ended up with a complete collection. Readings from Paul's letters became a part of Christian worship, and they eventually came to be seen as scripture by the early church, whose leaders incorporated them into the New Testament.

In its early years, Christianity consisted of rival movements whose members disagreed over the meaning of Christ's teachings and his intended audience for them. Paul used social media to ensure that his view prevailed, cementing the establishment of the Christian church as a religion open to all, not just to Jews. Such is his influence that his letters are still read out in churches all over the world today - a striking testament to the power of social distribution.

               

2. Martin Luther

Text Only
Features
  • Uwharrie Players No. 1 Anyone know whodunit?

    So whodunit?
    Forget Col. Mustard, the library and the candlestick, this time it was the drama student in the Jesse F. Niven Center with the bottle of poison.
    At this year’s Uwharrie Players Drama Camp, campers took the stage not just to act, but to figure out who poisoned Gladdis, the talent scout.

    July 21, 2014 3 Photos

  • Kudzu Quiche A Bonus in Study of Invasive Species

    High School students who chose to study invasive species during their week at the National Environmental Summit at Catawba College probably didn't think they'd be baking a kudzu quiche. But they did, and they served it, along with other kudzu creations, at the final festival.

    July 19, 2014

  • Pottery No. 1 Wheel of Clay

    Rome wasn’t built in a day and a potter wasn’t made in one either, Seagrove potter Sid Luck, 69, said at his pottery class at the Niven’s Center Tuesday.

    July 15, 2014 3 Photos

  • Archie Smith Psaltery Sounds

    About two years ago, Archie Smith got into an argument with his table saw.
    As he says, the table saw won.

    June 30, 2014 3 Photos

  • P1160049_zps0528ec83.jpg Jammin' at Junior's

    Benjamin Franklin once wrote: “ … in this world nothing can be said to be certain, except death and taxes.” If Franklin was alive today in western Stanly County, he would need to amend his statement to include “and Friday night jam sessions at Junior Harris’.”

    June 17, 2014 2 Photos

  • KelliePickler_TheWomanIAm_LPCover.png Kellie Pickler set to release album with limited edition vinyl pressing

    NASHVILLE, Tenn. – Black River Entertainment announced the release of a limited edition vinyl version of country music singer/songwriter Kellie Pickler’s critically-acclaimed current album, The Woman I Am.  This is the first vinyl album for Kellie Pickler, and it features exclusive cover art, different from the CD version.

    June 16, 2014 1 Photo

  • wedding (12 of 21).tif Fairy Tales Can Come True

    Once upon a time in Stanfield a little girl was born, but experienced problems during her delivery. Five years earlier, a little boy was born in Georgia with similar complications. Both suffered a brain bleed during child birth and had ventricular shunts placed in their heads.

    June 16, 2014 3 Photos

  • Social networks are the new matchmakers

    WASHINGTON - With studies showing that one-third of married couples started their relationships online, finding romance via URLs is no longer as novel - and creepy - as it seemed when dating sites launched in the mid-1990s.

    June 9, 2014

  • Dive into the World’s Most Diverse Marine Ecosystem when Journey to the South Pacific Arrives at Discovery Place on June 7

    CHARLOTTE – Audiences will be taken on an epic IMAX® adventure through the tropical islands of West Papua and experience one of the most extraordinary places on Earth, when the IMAX film Journey to the South Pacific comes to Discovery Place on June 7.

    June 6, 2014

  • iphone4.jpg Five major new features in iOS 8

    Apple has taken the wraps off its latest mobile operating system, iOS 8, introducing a suite of new features to users aimed at streamlining some of their most annoying daily tasks.

    June 6, 2014 1 Photo

House Ads
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Featured Comment
Twitter Updates
Seasonal Content
Poll

Will you participate in March Madness?

Yes I watch the games and complete a bracket.
Yes I complete a bracket.
No
     View Results