The Stanly News and Press (Albemarle, NC)

Features

December 19, 2012

Self-gifters increasingly stuff their own holiday stockings

(Continued)

A major driver of what retailers refer to as "self-gifting" is the tough economy, which has transformed holiday retailing. There have been Black Friday sales for decades, but in the past, December was traditionally the month when retailers charmed customers with window displays rather than hitting them with sales pitches. "The conventional wisdom was: Why mark things down at the height of the season? Then it became convention," said Adam Hanft, a branding and marketing consultant who writes about consumer culture.

Selling has become more aggressive and more democratic as retailers compete for fewer dollars. Steep — then steeper — discounts prevail throughout December. Even places like Home Depot and Lowe's that aren't traditional Christmas stores are in the mix. Every store tries harder to reach every customer — no more Target for you and Neiman Marcus for me (the odd couple teamed up this season to create a shared product line, available at either store).

The result: The percentage of people who said in October that they planned to take advantage of sales and buy for themselves during the holiday season has been climbing steadily from 51 percent in 2004 (when the question was first asked) to nearly 60 percent last year. During that same period, the percentage of people who said they'd be buying stayed steady for family (98 to 96 percent) but plunged for friends (80 to 71 percent) and co-workers (38 to 31 percent). The research was done by BIGinsight for the National Retail Federation.

Presents aren't quite so special when we're treating ourselves all year. Indeed, the whole concept of the holiday gift seems to have been ratcheted down a notch. Red flags: As the power of the gift-giving ritual weakens, we increasingly use convenient gift bags rather than wrapping presents by hand; we give gift cards (now available at the supermarket!) rather than selecting something personal; we off-load the whole transaction via online shopping, without even setting our eyes on the gift itself.

Text Only
Features
  • Can black women have it all?

    In a powerful new essay for the National Journal, my friend Michel Martin makes a compelling case for why we need to continue the having-it-all conversation.

    July 29, 2014

  • This Weekend in Stanly County

    After a week at work, weekends are a good time to get out into the fresh air on these long, balmy summer days. Stanly County offers plenty of places for you to do just that.

    July 29, 2014

  • Ruth Moose Author inks book deal from 26-year-old draft

    After 26 years tucked away in a drawer, one might think the story had grown stale, that it had sat in the dark too long to be revived into something palatable.

    July 28, 2014 1 Photo

  • Uwharrie Players No. 1 Anyone know whodunit?

    So whodunit?
    Forget Col. Mustard, the library and the candlestick, this time it was the drama student in the Jesse F. Niven Center with the bottle of poison.
    At this year’s Uwharrie Players Drama Camp, campers took the stage not just to act, but to figure out who poisoned Gladdis, the talent scout.

    July 21, 2014 3 Photos

  • Kudzu Quiche A Bonus in Study of Invasive Species

    High School students who chose to study invasive species during their week at the National Environmental Summit at Catawba College probably didn't think they'd be baking a kudzu quiche. But they did, and they served it, along with other kudzu creations, at the final festival.

    July 19, 2014

  • Pottery No. 1 Wheel of Clay

    Rome wasn’t built in a day and a potter wasn’t made in one either, Seagrove potter Sid Luck, 69, said at his pottery class at the Niven’s Center Tuesday.

    July 15, 2014 3 Photos

  • Archie Smith Psaltery Sounds

    About two years ago, Archie Smith got into an argument with his table saw.
    As he says, the table saw won.

    June 30, 2014 3 Photos

  • P1160049_zps0528ec83.jpg Jammin' at Junior's

    Benjamin Franklin once wrote: “ … in this world nothing can be said to be certain, except death and taxes.” If Franklin was alive today in western Stanly County, he would need to amend his statement to include “and Friday night jam sessions at Junior Harris’.”

    June 17, 2014 2 Photos

  • KelliePickler_TheWomanIAm_LPCover.png Kellie Pickler set to release album with limited edition vinyl pressing

    NASHVILLE, Tenn. – Black River Entertainment announced the release of a limited edition vinyl version of country music singer/songwriter Kellie Pickler’s critically-acclaimed current album, The Woman I Am.  This is the first vinyl album for Kellie Pickler, and it features exclusive cover art, different from the CD version.

    June 16, 2014 1 Photo

  • wedding (12 of 21).tif Fairy Tales Can Come True

    Once upon a time in Stanfield a little girl was born, but experienced problems during her delivery. Five years earlier, a little boy was born in Georgia with similar complications. Both suffered a brain bleed during child birth and had ventricular shunts placed in their heads.

    June 16, 2014 3 Photos

House Ads
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Featured Comment
Twitter Updates
Seasonal Content
Poll

Will you participate in March Madness?

Yes I watch the games and complete a bracket.
Yes I complete a bracket.
No
     View Results