The Stanly News and Press (Albemarle, NC)

February 19, 2013

Stanly Arts Guild learns about world of Pinterest

By Jessica Carelock

Tuesday, February 19, 2013 — As our world becomes more and more technologically advanced, social networking and media has become that much more prevalent to society. Things like Facebook, Twitter and Pinterest are quickly growing in popularity and are used by a great number of people.  

For this reason, Stanly Arts Guild recently had a program on Pinterest, one of the lesser known websites that is rapidly gaining attention.

Katie McCree taught this workshop and began by explaining what exactly Pinterest is. She described it as “a virtual pin board you can use to organize and store ideas.” McCree said people use Pinterest for different things and gave several examples such as decorating homes, planning weddings, collecting recipes and promoting products. She cited several statistics about the formation of the site.  Pinterest was founded in March 2010 and has more than 11 million users. It is also the third largest social networking site, following Facebook and Twitter.

After giving the background, McCree began to describe how to use Pinterest.  

“You type a word in the search bar and then all sorts of things come up,” she said.

“If you find something you like, say this turquoise jewelry, you click ‘pin.’ ”

She said when someone pins something, it goes to a board they create with similar items.  

“Each pin comes from a website,” McCree said, “and it only comes to Pinterest after someone pins it from the website.”

Once you click on the pin, it links you directly back to the website it came from.

Because this program was for the Arts Guild, there was a big focus set on the marketing aspect of Pinterest for artists.  McCree explained the different ways to promote products and she demonstrated how artists can pin things from their websites to their own boards.  

“Once you pin it, that picture will come up whenever someone searches for a similar item,” she said.

“Then it will send them back to your website so they can buy it.”  

Bobbie Listerman, president of Stanly Arts Guild, was pleased with the information McCree shared.  

“I feel like she did a wonderful job. With all the technology we use now, I think talking about this (Pinterest) was a good idea.”