The Stanly News and Press (Albemarle, NC)

Features

November 13, 2012

Black Thursday? Stores to open even earlier on Thanksgiving

(Continued)

"Over the years, the day has become bigger and more important," said Andy Stein, Kmart's interim chief marketing officer. "We've evolved from being open for last-minute Thanksgiving dinner needs like tin foil and gravy to doing door-busters at 6 a.m."

Retailers say last year's earlier openings drew a younger crowd of shoppers who prefer to stay up late rather than wake up early to snag deep discounts. Nearly one-fourth of consumers who shopped during the holiday weekend were at stores at midnight on Black Friday, up from 3 percent in 2009, according to the National Retail Federation.

"Stores are tapping into something that is very real — there is demand for this," said Adam Hanft, a brand strategist for Hanft Projects in New York. "The reality is, people start to get cabin fever after a while. They're fighting about politics. They want to get out and do something."

The intrusion into Thanksgiving comes as retailers try to offset yet another expected year of tepid holiday sales. Overall holiday sales, which typically account for 40 percent of retailers' annual revenue, are forecast to grow 4.1 percent this year, down from 5.6 percent a year ago, according to the National Retail Federation.

In their quest for sales, stores are looking for new ways to bring in consumers. And they won't be satisfied with just one visit.

Wal-Mart and Target are staggering their Black Friday promotions, launching sales of coveted products such as iPads at specific times in hopes that shoppers will return again and again to get the lowest prices. Wal-Mart will release different deals at 8 p.m. and 10 p.m. on Thanksgiving, and again at 5 a.m. on Black Friday. Target, Kmart and Sears have similar plans.

"If [customers] want to go home, we'd love to have them come back at 5 a.m. the next morning," Duncan Mac Naughton, Wal-Mart's chief merchandising and marketing officer, said in a conference call last week.

Text Only
Features
  • Can black women have it all?

    In a powerful new essay for the National Journal, my friend Michel Martin makes a compelling case for why we need to continue the having-it-all conversation.

    July 29, 2014

  • This Weekend in Stanly County

    After a week at work, weekends are a good time to get out into the fresh air on these long, balmy summer days. Stanly County offers plenty of places for you to do just that.

    July 29, 2014

  • Ruth Moose Author inks book deal from 26-year-old draft

    After 26 years tucked away in a drawer, one might think the story had grown stale, that it had sat in the dark too long to be revived into something palatable.

    July 28, 2014 1 Photo

  • Uwharrie Players No. 1 Anyone know whodunit?

    So whodunit?
    Forget Col. Mustard, the library and the candlestick, this time it was the drama student in the Jesse F. Niven Center with the bottle of poison.
    At this year’s Uwharrie Players Drama Camp, campers took the stage not just to act, but to figure out who poisoned Gladdis, the talent scout.

    July 21, 2014 3 Photos

  • Kudzu Quiche A Bonus in Study of Invasive Species

    High School students who chose to study invasive species during their week at the National Environmental Summit at Catawba College probably didn't think they'd be baking a kudzu quiche. But they did, and they served it, along with other kudzu creations, at the final festival.

    July 19, 2014

  • Pottery No. 1 Wheel of Clay

    Rome wasn’t built in a day and a potter wasn’t made in one either, Seagrove potter Sid Luck, 69, said at his pottery class at the Niven’s Center Tuesday.

    July 15, 2014 3 Photos

  • Archie Smith Psaltery Sounds

    About two years ago, Archie Smith got into an argument with his table saw.
    As he says, the table saw won.

    June 30, 2014 3 Photos

  • P1160049_zps0528ec83.jpg Jammin' at Junior's

    Benjamin Franklin once wrote: “ … in this world nothing can be said to be certain, except death and taxes.” If Franklin was alive today in western Stanly County, he would need to amend his statement to include “and Friday night jam sessions at Junior Harris’.”

    June 17, 2014 2 Photos

  • KelliePickler_TheWomanIAm_LPCover.png Kellie Pickler set to release album with limited edition vinyl pressing

    NASHVILLE, Tenn. – Black River Entertainment announced the release of a limited edition vinyl version of country music singer/songwriter Kellie Pickler’s critically-acclaimed current album, The Woman I Am.  This is the first vinyl album for Kellie Pickler, and it features exclusive cover art, different from the CD version.

    June 16, 2014 1 Photo

  • wedding (12 of 21).tif Fairy Tales Can Come True

    Once upon a time in Stanfield a little girl was born, but experienced problems during her delivery. Five years earlier, a little boy was born in Georgia with similar complications. Both suffered a brain bleed during child birth and had ventricular shunts placed in their heads.

    June 16, 2014 3 Photos

House Ads
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Featured Comment
Twitter Updates
Seasonal Content
Poll

Will you participate in March Madness?

Yes I watch the games and complete a bracket.
Yes I complete a bracket.
No
     View Results