Saturday, September 14, 2013 —
The Badin Inn & Golf Club will host its first ever Beer Run at 6:30 p.m. Saturday. Registration will begin at 3:30 p.m..
The 2.7-mile run will start at the first hole of the golf course and end at its ninth, with beer available to runners at the fourth and seventh holes.
Mommy blogger Jenny Schoberl will kick off the event with a book signing, and benefits will go to the Silent Warrior Fund.
“The [Beer Run] is like a 5k,” Marketing Director Tracy Davis said.
“At each checkpoint, there is beer offered as hydration.”
The event is untimed and no awards will be handed out.
Water will be offered at the checkpoints as well.
Peter Asciutto, owner of Vac & Dash and a sponser of the Beer Run, said “It’s more of a social thing.”
Participants may run or walk as much as they like and the beer at each station is optional.
Asciutto said there was some talk of mandatory drinking, but the thought was abandoned to keep the atmosphere relaxed.
Davis said one of the main reasons for this event is to brand the Badin Inn & Golf Club as “a fun, laid back place.”
“We asked people ‘Why are you here? Why do you like it?’ And they told us, ‘It’s laid back’...so that’s what we want to be,’” Davis said.
The Beer Run is part of a new marketing strategy meant to promote the Badin Inn & Golf Club. Davis said the Beer Run and many future events will be branded as B.I.G. (Badin Inn Golf) events and are meant to emphasize that easy-going atmosphere.
Asciutto said many of his runners have been on beer runs in other cities and have asked about hosting one in Stanly County. People of all ages have shown interest.
“The golf industry is struggling,” Davis said. They’re hoping the event will pull in new business.
The club has invited Scchoberl, author of “Musings of a 20-Something Mom” and the popular mommy blog Holdin Holden, in an effort to draw in business from Virginia.
Schoberl, who lives in Virginia, sees it as a win-win situation.
“I’d been looking to get into North Carolina,” Schoberl said.
She’ll be coming down with both of her boys and looks forward to meeting both old fans and new faces.
“It sounds like it’s going to be a lot of fun,” Schoberl said. “And I love to support a good cause.”
A portion of the proceeds will go to the Silent Warrior Fund, a nonprofit dedicated helping wounded soldiers and their families. Runners from the Uwharrie Running Club and Vac & Dash will be out to support the cause.
Davis said Fort Bragg is another market they want to break into. She hopes that supporting the Silent Warrior Fund will show that community their dedication and encourage them to come out as well.
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