Monday, December 10, 2012 —
The Michelin Soccer Program and Albemarle Tire & Retreading Company donated more than $1,296 in both funds and equipment to the Albemarle Parks & Recreation Department.
These funds go a long way in helping to provide scholarships, uniforms and other essentials for participating leagues.
The Michelin Soccer Program partners tire dealers with local youth soccer organizations, providing the dealers the opportunity to reach out to the community. The leagues in turn receive funds and equipment. The leagues are sent certificates that can be redeemed at the dealer’s store for a free soccer ball during a 30-day promotional period, while supplies last. After a 60-day tire rebate promotion included on the certificate, Michelin donates $2 to the soccer organization for each tire sold during the program.
“The Michelin Soccer Program is an incredible way to connect with families and young players,” said Kent Cooke of albemarle Tire and Retreading.
“The look on the child’s face as you hand them their soccer ball is priceless. I encourage all the Michelin dealers to find a local soccer league and support them through this program.”
“Michelin really believes in youth and making sure they are safe and healthy,” said Don Byrd, vice president of Marketing for Michelin Americas Small Tires.
“This program is the perfect partnership of all those elements. We look forward to continuing to grow and donate even more equipment and funds in 2013.”