Kathy Almond Column: What will Chambers of the future look like?

Published 7:01 pm Sunday, December 2, 2018

Dave Kilby serves as president/CEO of the Western Association of Chamber Executives (WACE) and is a graduate of California State University, Fresno.

I was fortunate enough to hear him speak recently at the Carolinas Association of Chamber of Commerce Executives (CACCE) annual management conference.

Kathy Almond

It is also my privilege to serve our CACCE organization as a member of the Board of Directors, and I appreciate the opportunity to collaborate with North and South Carolina Chamber Execs while learning from experts.

As I recall Dave’s presentation the word “intentional” comes to mind. In the “race of relevance” that Chambers of Commerce are running today, it is those Chambers who are intentional about their work that will win the race.

Endurance is imperative and having strong leadership from the board and staff is critical.

Chambers must easily tell their story, communicate their value and share their goals and accomplishments with everyone.

Although many organizations traverse white water times, they may successfully navigate the rapids of change by their willingness to take risks and be welcoming of such change.

We cannot continue to do things the same way in today’s rapidly changing environment, and it will be those most responsive to change that are survivors.

As Dave stated it: Chambers of the past are those of the 3 P’s: Parties, Parades and Pageants.

Chambers for a sustainable future are those of the 3 C’s: Catalysts, Conveners and Champions.

Stanly County Chamber of Commerce (SCCoC) must provide catalytic leadership and collaborative connections in membership marketing, promotion of tourism and natural resources, and be a workforce development partner in education and training for business success.

For it is all areas of sustainability that create a prosperous future and community. We must continue to focus on economic development, environmental stewardship, and social responsibility to create prosperity for our sustainable future.

Carrying out such a charge may look different than it did 20, 10, or even five years ago.

Today’s technology allows for sharing, sending,and receiving communication rapidly and globally.

Embracing new ideas, processes and activities is necessary and exciting.

What do you think Chambers of the future will look like?
SCCoC strives to be a catalyst for collaborate economic development. What is SCCoC? We want to be your “Champions for Prosperity” today, tomorrow, and for the future.

Share your thoughts and ideas for success with the Chamber at kalmond@ stanlychamber.org.

Kathy Almond is president and CEO of Stanly County Chamber of Commerce.