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Centralina Council of Governments launched its new brand and website last week, and is now known as Centralina Regional Council (Centralina).

“We have been championing regional collaboration through the dedicated service of our departments and affiliated organizations since 1968,” said Geraldine Gardner, executive director of Centralina. “After more than fifty years of service, it was the right time to refresh our strategy so that we’re prepared to adapt to the needs of our growing region. We are very excited about our updated look, as well as our new name and website.”

Centralina is a public organization that provides a neutral platform for regional coordination on planning, mobility, economic development, workforce development, aging and health for the nine-county Greater Charlotte region, including Stanly. It is one of 16 regional councils in North Carolina enabled by the General Assembly to meet regional needs while providing support to local governments and direct services to individuals.

“Our local governments need Centralina to be both visionary in moving our region towards a brighter future and practical in helping us respond to the needs of our citizenry, ” said Bobby Compton, chairman of the Centralina Board of Delegates and commissioner in the Town of Mooresville.

Centralina teamed up with Moonlight Creative to develop a brand strategy that includes a new visual identity and website — centralina.org. The new logo design speaks to how Centralina brings people and communities together, and it reflects the organization’s work across county lines to create area-wide solutions. It uses overlapping colors in a weaving pattern to illustrate the organization’s collaborative nature and community-centered mindset. The four distinct colors are a way to tie in its departments and that their expertise and commitment are what make Centralina a regional leader.

Added Gardner, “We saw a rebrand as an opportunity to better reflect where we are today as an organization, strengthen communication with our stakeholders and create more opportunities to connect and serve our region. Our passion for public service and commitment to the region remains the same, but will be newly aligned under a refreshed brand identity.”