State reveals resource to support breastfeeding

RALEIGH — The North Carolina Department of Health and Human Services Friday announced the launch of, a new website dedicated to providing comprehensive information and resources to support mothers and families across North Carolina who are interested in breastfeeding.

Breastfeeding is an integral part of maternal and child health, offering a multitude of benefits for both infants and mothers. With the launch of, NCDHHS aims to create a user-friendly platform that educates mothers, families and health care professionals on the importance of breastfeeding, as well as the resources available to facilitate more successful breastfeeding journeys. The launch of this platform is in support of NCDHHS’ priority to improve child and family well-being.

“Breastfeeding is a vital aspect of public health, and we are thrilled to launch as a central resource hub for North Carolina families,” said Dr. Kimberly McDonald, Chronic Disease and Injury Section Chief, Division of Public Health at NCDHHS. “By providing evidence-based information, local support directories, and a supportive community, we aim to empower mothers and families in their breastfeeding journey and contribute to improved maternal and child health outcomes across our state.”

Because breastfeeding can be challenging for many women, includes common techniques that can be used to overcome challenges and barriers. The information provided on is reliable, up-to-date and designed to enhance knowledge and confidence in breastfeeding and pumping. Partners can also learn about techniques to support mothers during breastfeeding and how to foster a supportive environment. For those who struggle with breastfeeding, resources include links to support groups, lactation consultants, lactation education resources and WIC. For those who do not or cannot breastfeed for whatever reason, consulting with their child’s health care provider on what formula to use can help ensure their child receives the right nutrition.

The website features a comprehensive directory of breastfeeding support services and lactation consultants throughout North Carolina. This local support directory allows users to easily search for nearby support groups, clinics and professionals, ensuring access to the assistance they need.

The month of August marks Breastfeeding Awareness Month, a campaign funded by the U.S. Department of Health and Human Services, which hopes to help families on their breastfeeding journey. Mothers, fathers, families, health care professionals and breastfeeding advocates can explore this new resource at